Assureurs PréventionOn va Bouger ! 2nd edition

Assureurs prévention wanted to reinforce its commitment to fighting sedentarism by creating an event that was a physical meeting point for physical activity in daily life.

DEVICE

• Graphic charter articulated around “the step”

• Communication plan in partnership with Mairie de Paris, Berges de Seine, RATP, France and Bleu

• Action plan for PR and e-PR

• Free public event on the Seine River

• Featured panna football, basketball, Nordic walking, street-workouts, salsa, Zumba, duathlons, circuses, fitness tests & more

• Attended by the Dance, Triathlon, Hiking and Tony Parker Camp

• Contest in partnership with connected object specialist WITHINGS – 30 X Pulse 02 connected bracelets up for grabs throughout the day

RESULTS

• High-impact communication plan – 58% of participants came especially for the event

Media coverage included a dozen print mentions (JDD, Métro), 15 radio playbacks (RTL, Europe 1) and 6 TV reports (BFM, M6)