Bacardi MartiniTerrazza Martini

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Bacardi MartiniTerrazza Martini


REQUEST

Establish a link with the film industry
Recruit national and international celebrities
Become the place to be during the Festival
Invite guests to live an intense product experience


IDEA

Rethink the Martini Terraza based on the theme of “Italian boldness” with 3 main moments – Day, Sunset and Night – during the 2011 Cannes Festival.


DEVICE

Create the Terrazza Martini, beach of Gray d’Albion

Run events at the Terrazza for 12 days, from 10am to 1am: organise press junkets, conferences, programmed photo shoots, screening of short films, music with DJs and live concerts including The Airnadettes and Ebony Bones.

Organise parties devoted to the films in competition: Tree of Life party (Golden Palm 2011), Portrait d’un enfant déchue with Faye Dunaway, and also “free resign” parties (Dominique Besnehard, Kenzo, Paul Smith).

+ Coordinate PR


RESULTS

High attendance: 10,000 guests
More than 130 celebrities
Numerous press mentions
Media value: €900,000