BMWLead Event Agency

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BMWLead Event Agency

Magic Garden has been working with the BMW and BMWi for more than a year to help them drive their communication strategies.

The agency accompanies all event activations including partner events such as Les Voiles de St Tropez, Formula E Paris & Monaco, Tour Auto, Mondial de l’Automobile, 24h du Mans, Salon des Taxis, Final of Golf Cup France and the BMW Festival.

Magic Garden also supported the dealer network with its first World Tours in concessions, as well as the Excellence Club loyalty program and various internal and external events.

The agency also takes part in activations for the BMW Brand Store on avenue George V in Paris e.g. layout of showcases and exhibition spaces, thematic evenings.


  • Dedicated team of 5 people
  • More than 80 events a year