BMW

LES VOILES
DE SAINT-TROPEZ

Concept
& context

For the 4th consecutive year, Magic Garden was alongside BMW France as it brought to life its partnership with Les Voiles de Saint-Tropez Race: 

  • Developed two spaces, a lounge and an exhibition area. 
  • Crafted exclusive evenings 
  • Planned test drives for electrical cars, in collaboration with Driving Evolution 
  • A weekend like none other for BMW Excellence Club customers. The line-up included: watching the race aboard a sailboat, a visit to a wine estate and tastings, a touring race behind the wheel of the latest 100%-electric models, and meet-ups with sailors and ambassadors.

KEY FIGURES
& KPIs

  • 2
    exhibition areas
  • 15
    days of operation
  • 2
    exclusive evenings on the old port
  • +100
    test drives
  • Sponsorship
  • Sustainability
  • Stand
  • Driving

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