Franck ProvostVIP Inside Cannes

REQUEST

Create an operation to highlights the brand’s expertise and presence at the Festival.
Make the brand more attractive with a digital operation that will become a key annual event.
Recruit new internet users on social media and promote interactivity.

DEVICE

Teaser video
Create a 1-minute video teaser to launch the operation and broadcast on Facebook and at Franck Provost hairstyling salons.

Contest
During the Cannes Film Festival, Franck Provost created a contest that invited internet users to determine which talent’s beauty had been magnified by his artistic team.

To win
10 Glamour Absolut kits every day
1 VIP weekend at Cannes Festival

RESULTS
8,980 visits in total
Average time spent: 3min 15sec
Bounce rate: 20.48 %
Average watching time: 53 sec (1-minute video)
3,309 participants
4,421 participations (25 % return)
+ 3,434 new Facebook followers
24,549 users reached