HENDRICK’S GINTHE GRAND GIN HOTEL

The Grand Gin Hotel is a journey into the unusual world of Hendrick’s. It’s an atmosphere of Victorian elegance that never ceases to excite the imagination and awaken a sense of wonder. An immersive, interactive and multi-sensory experience where you can expect the unexpected!

The Grand Gin Hotel was run by 3 actors (the hotel manager, the lobby boy and the valet of Lesley Gracie) who interacted playfully with the public and informed them about the brand’s values. In this surreal setting, guests were able to wander from room to room to discover the different taste experiences, during an evening which featured a DJ set by Marine Neuilly. 9 spaces entirely recreated with neo-classical décor, with magical experiences hidden in each.

The numbers:

• Over 1,500 guests over 3 evenings
• 9 French personalities including Marina Foïs, Augustin Trapenard, Daphné Burki and chef Julien Sebbag.
• Attended by 13 members of the press
• More than 130 influencers and opinion leaders, i.e. 90% of the target achieved.
• Media amplification: €12.5k on IG including campaign and competition