Hendrick's Gin

HENDRICK'S THE GRAND GIN HOTEL

Concept
& context

Welcome to The Grand Gin Hotel by Hendricks, open for 3 days: a launch evening for opinion leaders to celebrate World Cucumber Day, followed by 2 evenings open to the general public. A journey through the brand’s unique world: a wonder-filled land of surrealism and Victorian elegance. 
Each area is a new world waiting to be explored, each embodying a facet of Hendricks gin giving rise to an interactive and multisensory experience featuring immersive theatre. 
Guests enjoyed creative cocktails and moved to the beat of the Gin Tonic Orchestra concert and DJ sets.

KEY FIGURES
& KPIs

  • +1,5K
    GUESTS
  • +130
    INFLUENCERS, OPINION LEADERS & CELEBRITES
  • 3,9 M
    REACH MEDIA & SOCIAL MEDIA
  • 3
    AWARDS
    (STRATÉGIES, HEAVENT & RÉPUBLIK EVENT)
  • Brand activation
  • Live experience
  • Influence
  • Immersive event