LindtParis Opéra flagship inauguration

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LindtParis Opéra flagship inauguration


  • Inaugurate the largest Lindt boutique in the world in the Paris Opera district
  • Bring the event to life beyond the evening itself through its media impact


  • Capitalise on the presence of Roger Federer
  • Make Roger Federer, the master chocolatiers and Lindt chocolate the heroes of the evening


• In advance: Facebook contest to allow fans to win an invitation for two to the boutique opening and meet Roger Federer.

• Organise a Meet & Greet with Roger Federer, his fans, celebrities and journalists.

• Set up the shop window to project the event in store.

• Contest in store to win the chocolate tennis court signed by Roger Federer.


  • 120 guests including numerous celebrities and photo agencies
  • TV team (TF1 – 50 minutes inside)
  • About twenty journalists (Gala, ICI Paris, Pure People, TV 2 weeks)
  • 12,000 Facebook contest participants
  • 1,000 in-store contest participants
  • Significant press impact (TF1 – 50 min inside, Gala, Ici Paris, Pure People)