LindtParis Opéra flagship inauguration

REQUEST

• Inaugurate the largest Lindt boutique in the world in the Paris Opera district
• Bring the event to life beyond the evening itself through its media impact

IDEA

• Capitalise on the presence of Roger Federer
• Make Roger Federer, the master chocolatiers and Lindt chocolate the heroes of the evening

DEVICE

• In advance: Facebook contest to allow fans to win an invitation for two to the boutique opening and meet Roger Federer.

• Organise a Meet & Greet with Roger Federer, his fans, celebrities and journalists.

• Set up the shop window to project the event in store.

• Contest in store to win the chocolate tennis court signed by Roger Federer.

RESULTS

• 120 guests including numerous celebrities and photo agencies
• TV team (TF1 – 50 minutes inside)
• About twenty journalists (Gala, ICI Paris, Pure People, TV 2 weeks)
• 12,000 Facebook contest participants
• 1,000 in-store contest participants
• Significant press impact (TF1 – 50 min inside, Gala, Ici Paris, Pure People)