L’OREAL LUXEBeauty Backstage show F/W 2015-Milan

Produce a Beauty Backstage video for the F/W 2015 fashion show to support Giorgio Armani Beauty for the Sarah Gadon campaign.

IDEA

• Give a glimpse of the show backstage

• Show the strong link between fashion & beauty

DEVICE

A video showing the connection between beauty and fashion, while also unveiling the Runway collection.

This new collection, directly inspired by the ready-to-wear collection, was developed by Linda Cantello, International Make-Up Artist at Giorgio Armani Beauty. The new colours and textures were created directly in backstage at the Lab Armani, a laboratory designed for Giorgio Armani parades.