MAGNICITY PARIS OBSERVATORY MONTPARNASSE TOWERSummer of Pop

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MAGNICITY PARIS OBSERVATORY MONTPARNASSE TOWERSummer of Pop

Experience the new high point of the Summer: SUMMER OF POP, set 210m above ground, across 800m2. The rooftop and its indoor space on the 56th floor become the new 70s-inspired spot to let loose, all summer long!

The objectives

● To bolster the venue’s renown and attractiveness
● To increase traffic
● To engage and establish loyalty in the Parisian target population
● To give momentum to a strong summer line-up

Execution

Magic Garden puts all its event and music production know-how to work for the “highest-perched roofpop in Paris”, orchestrating a new programming concept in collaboration with Zygomatiques, manager of the legendary Sacré, club & concert hall located at 142 rue Montmartre in Paris’ 2nd arrondissement

From Sunday to Wednesday, evening events to chill out, while listening to music on the roof of Paris, with the most beautiful sunset in the capital. And from Thursdays to Saturdays, the Roofpop rocked to the beat of live music and DJ sets with such guests as Myd, Teki Latex, Jean Tonique, Zimmer and Boys Noize

To round out the operation and offer a quality experience, Magic Garden deployed multiple offers:

● A premium range of bar offerings in partnership with Villa Schweppes
● A trendy snack offer with our partner Les Niçois
● An ice cream range created for the occasion with our partner Reys
● A 70s pop stage design with giant screen and sound and light kit for a colourful and festive atmosphere
● Targeted digital communication to attract the conquest target population
● An ad hoc ticketing system with our partner Dice