Marks & SpencerSpeed Cooking

REQUEST

Marks & Spencer wanted to launch a contest relating to M&S Food in partnership with French recipe website Marmiton:

• Create an instore event to drive maximum traffic
• Build reusable digital content (video)

IDEA

Organise a Speed Cooking event at the Marks & Spencer Café in the So Ouest shopping centre in Paris. Based on the theme of “English Teatime”, candidates were challenged to create a savoury dish and dessert in a limited a time.

• 5 finalists selected via Marmiton
• 5 food bloggers
• Benjamin Darnaud (French Top Chef finalist) as host
• Panel of experts including the founder and president of Marmiton
• Up for grabs: €800 of M&S Food