MODISGeek Academie

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MODISGeek Academie


  • Install and promote the MODIS brand as a recognised NSE player
  • Create brand empathy with the target audience
  • Attract new candidates


Launch the “Geek Academy” to promote candidates, creating a parallel between their professional skills and the superpowers of icons from Geek culture.


A dedicated mini site – – with an illustrated creative universe referring to the Geek universe of comics:

  • Welcome video featuring the president of Modis France
  • Viral videos featuring two fake superheroes showcasing their superpowers
  • Quiz for candidates “which Geek Academy character are you?”
  • Targeted media plan