MODISGeek Academie

REQUEST

• Install and promote the MODIS brand as a recognised NSE player
• Create brand empathy with the target audience
• Attract new candidates

IDEA

Launch the “Geek Academy” to promote candidates, creating a parallel between their professional skills and the superpowers of icons from Geek culture.

DEVICE

A dedicated mini site – http://geekacademie.modisfrance.fr/ – with an illustrated creative universe referring to the Geek universe of comics:

• Welcome video featuring the president of Modis France
• Viral videos featuring two fake superheroes showcasing their superpowers
• Quiz for candidates “which Geek Academy character are you?”
• Targeted media plan