MODIS Assureurs Prévention
PorschePit-stop - 24h du Mans
REQUEST
After 16 years of absence, in 2014, Porsche made a comeback at the 24 Hours of Le Mans in the main event (LMP1 category of the FIA World Rally Championship).
IDEA
Capitalise on this event to imagine, design, and implement a guerrilla activation in the form of temporary pit stop that generates buzz and goes viral.
DEVICE
- Produce a teaser film featuring a Porsche racing car stopping at the temporary pit stop
- Design and implement a temporary pit spot at the ESSO station between Paris and Le Mans
RESULTS
- 3 days of activations in the run-up to 24 Hours of Le Mans
- 30,000 video views
