PorschePit-stop - 24h du Mans

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PorschePit-stop - 24h du Mans


After 16 years of absence, in 2014, Porsche made a comeback at the 24 Hours of Le Mans in the main event (LMP1 category of the FIA World Rally Championship).


Capitalise on this event to imagine, design, and implement a guerrilla activation in the form of temporary pit stop that generates buzz and goes viral.


  • Produce a teaser film featuring a Porsche racing car stopping at the temporary pit stop
  • Design and implement a temporary pit spot at the ESSO station between Paris and Le Mans


  • 3 days of activations in the run-up to 24 Hours of Le Mans
  • 30,000 video views