MIKA'S CONCERT

HOW TO TRANSFORM A CHANGE OF SPACE INTO AN OPPORTUNITY TO STRENGTHEN THE IDENTITY OF THE SHOWROOM ? 

IT Partners is ushering in a new era for the 19th edition of its flagship digital channel show, leaving Disneyland Paris to take over Paris La Défense Arena, marking a major transformation for its key event.

To celebrate this relaunch, Magic Garden produced a private concert by Mika as part of The UnIT Show by IT Partners, offering the audience an intimate, vibrant, and unforgettable 90-minute experience. The concert also featured nine pre-show performances, including cheerleaders, roller skating, and an original dance choreography.