ReebokWorn To Be Wild Party

Reebok entrusted Magic Garden to design and organise the launch party for two new sneakers by Betty Autier for the lifestyle & fashion press, influencers and other opinion leaders.

• Worn to be Wild concept: invitation to reveal your wild side for an evening in a feminine urban jungle atmosphere.

The agency imagined immersive scenography in resonance with the wild and girly design of the sneakers:

• Forest of suspended sneakers

• Glass cages and bells embellished with plants and tropical flowers

• Pink, blue, green neon lighting for a feminine and modern touch

• Make-up corner with neon makeup that lights up in the dark

• Plant wall with customised neon lighting for photo shoots

• DJ set by Andy 4000!

RESULTS

• 156 guests

• Massive commitment on social networks with more than 220 posts & stories with a reach of 46 million