RÉGION BRETAGNEBreizh Touch

REQUEST

Find a way to share the unique values of the Brittany region with people living in the Paris region.

IDEA

Create an identity that integrates the atmosphere and landscapes of Brittany into the Parisian universe: the “Breizh Touch”.

DEVICE

A dedicated space on the banks of the Seine, Breizh sur Seine, reinterpreting maritime codes to offer innovative scientific content and a festive cultural programme:

• Major exhibition with the latest technological advances in fisheries and shellfish farming, oceanography, biology, boating, shipyards and engineering

• 30 scientific conferences and debates

• 3 recent fishing boats to discover and 3 racing boats on display

• Five cultural spaces

• More than 60 Brittany artists e.g. music, dance, theatre and storytelling

RESULTS

• 200,000 visitors during the 4-day event

• Massive media impact: 29 TV topics/ 28 radio flashes/ Print/ Web: 696,000 pages of internal sites