Unibail-Rodamco-WestfieldBrand launch

Westfield shopping centres are known for their attractiveness and strong territorial presence thanks to the diversity and quality of the brands on offer.  

For its launch and deployment in France, Unibail-Rodamco-Westfield called on Magic Garden to devise impactful showcases.

CONCEPT

The agency imagined 7 showcases taking place over 10 days to illustrate Westfield’s promise to create real places of life. These events also highlight the event ambition of the Westfield brand in France.

DEVICE

• Kendji Girac performed on September 17 and 22 at Westfield Rosny and Westfield Carré Sénart
• Aya Nakamura performed on September 18 at Westfield Parly2
• Rita Ora performed on September 14, at Westfield Vélizy 2
  John Legend performed on September 12 and 13 at the Westfield Les 4 Temps and Westfield Forum des Halles
  HYPHEN HYPHEN performed at Westfield Eurallile on September 20

RESULTS
25,000 visitors gathered for the 7 events