WARNERThe Hobbit Village at Auber station in Paris

REQUEST

Organise high-visibility operation for the release of the film The Hobbit: An Unexpected Journey, inspired by J.R.R. Tolkien’s novel

IDEA

A Hobbit village built and inspired by the famous village of Bilbo Baggins at the Auber station in Paris for a week.

DEVICE

150m2 village

• 3 houses bringing the Hobbit universe to life

• Huge map of the Middle Earth on the ground to follow the Hobbits’ journey

• Enormous book to explain the operation set up at Auber

• Photo opportunity with Gandalf and Bilbo Baggins

• Interactive video game terminals to discover Lego’s Lord of Rings game

RESULTS

Positive reaction from media and public:

• Significant press fallout (Le Figaro, A NOUS PARIS, Le Parisien, Direct Matin)

• TV fallout (BFM, LCI)

• Huge response on social media (Facebook, Twitter, Instagram), blogs and AFP