XBOXGears of War 4

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XBOXGears of War 4


On October 11, 2016, Microsoft released the much-awaited Gears of War 4, based on the iconic saga hugely popular with gamers. Microsoft wanted to set up a one-day event in Paris on October 6 for a hands-on presentation for journalists and bloggers.


To maximize the reach and appeal to journalists outside of gaming (generalist press and lifestyle), Magic Garden decided to invite high-profile  Chef Yves Camdeborde to take part in a culinary performance in line with the game: cook an enemy.


  • Lunch and dinner to maximise the presence of journalists and influencers
  • Disused industrial site in line with the game’s post-apocalyptic universe
  • Yves Camdeborde prepared the recipe live at the event
  • Present recipe sheet at the end of the event
  • Brief speech to unveil the game

*Photo credit: A.Peduzzi