ANNUAL PARTY IN BERLIN

HOW TO STRENGTHEN TIES WITH THE INTERNATIONAL PINK LADY® ECOSYSTEM BY OPENING FRUIT LOGISTICA WITH AN EXCLUSIVE EVENING REFLECTING ITS PREMIUM AND INNOVATIVE DNA ?

On February 5, 2025, Pink Lady® marked the opening of the Fruit Logistica trade fair with an exceptional evening at the Atelier Gardens in Berlin, bringing together clients, journalists and prospects in a unique and inspiring setting.

The agency orchestrated every detail of this strategic event, from conception to operational implementation, ensuring a smooth and impactful execution.

Following a press conference with the new President and a welcome address alongside the Global President, guests were immersed in a captivating experience: a captivating dance performance, creative food art, and signature cocktails crafted by a renowned mixologist.

This exclusive moment of sharing and networking was designed to strengthen ties between Pink Lady® and its international partners, while highlighting the brand's premium and innovative DNA.