BMW

E-CONVENTION

Concept
& context

In a context shaped by COVID, in January 2021, the BMW Group France wanted to produce 4 conventions: BMW – MINI – BMW Motorrad & the internal convention, over 1 week in a single location for a target of more than 5,500 people

Magic Garden offered a 100% digital and dynamic format incorporating all the event codes: 1 multi-platform shooting location for 4 programmes with different concepts that played with the idea of movement to bring momentum to the network.

Each brand used the 4 scenographic areas completely reinvented and reformatted between each show.

KEY FIGURES
& KPIs

  • +5K
    UNIQUE LOGINS
  • +1K
    REPLAY VIEWING
  • 9,8/10
    SATISFACTION QUESTIONNAIRE SCORE
  • Digital
  • Convention
  • Corporate
  • Livestream

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