GEELY LAUNCH

HOW CAN YOU RAISE THE PROFILE OF AN UNKNOWN AUTOMOTIVE BRAND IN FRANCE AND IMMEDIATELY SPARK A DESIRE TO DISCOVER IT ?

BY GIVING GEELY A DEBUT THAT MATCHES ITS AMBITIONS.

An immersive experience at the Carrousel du Louvre, designed to immediately establish the brand’s world, ambitions, and identity.

Two sessions, two audiences, one unified brand presentation.In the afternoon, automotive journalists discovered GEELY’s vision and its first two models, the Starray EM-i and the all-electric E5.In the evening, influencers and KOLs experienced a more emotional and sensory reveal, blending immersive scenography, vehicle showcases, and moments of connection.We envisioned a true grand entrance: an event designed to introduce GEELY, but above all to convey its vision of a new generation of premium from the very first encounter.

A conviction brought to life: making premium the new standard.