Unibail Rodamco Westfield

URW LADY GAGA, LOVE FOR SALE

Concept
& context

On the launch of Lady Gaga's latest album, the group Unibail-Rodamco-Westfield organised an exclusive concert. The show was broadcast live at 20 Westfield centres around the world. Magic Garden worked with URW for the scenographic and logistical production of the fan zones, in the 8 French Westfield centres simultaneously.

KEY FIGURES
& KPIs

  • 8
    Fans zone in France
  • 10
    Broadcasting countries
  • 20
    Westfield Centers
  • 2 500
    People simultaneously
  • Brand activation
  • Retail
  • French Mall
  • Opening
  • Music
  • Showcase
  • Hybrid
  • Livestream