LAS VEGAS WORLD CONVENTION

HOW CAN WE SHOWCASE FRANCE AND PROVIDE FRENCH FRANCHISEES WITH AN EXCLUSIVE EXPERIENCE AS PART OF A GLOBAL EVENT BRINGING TOGETHER MORE THAN 15,000 PEOPLE ?

A flagship event at McDonald’s, the World Convention brings together all franchisees, top management, and suppliers from around the world every two years for five action-packed days.

At each convention, France organizes a “Soirée France” and a “Club France” specifically for its delegation—a gathering place for French attendees throughout the entire event.

In 2026, the destination is Las Vegas!

For the occasion, Magic Garden designed a simple and welcoming Club France, located right inside the hotel housing the French delegation. A true gathering place for participants, Club France offered a wide range of services every day from 9 a.m. to 5 p.m .: an information desk, food and cold drinks, board games, and French newspapers available for free reading…

And to drive foot traffic, the agency created an exclusive collection of collector’s pins that each participant could pick up at Club France! It was such a success that McDonald’s France requested a reissue after the event.

And the highlight of this convention: the Soirée France!

A VERY GOOD PARTY where French culture and American-style entertainment were subtly blended to create a unique experience for attendees.

On the program: a French can-can show, a live performance by one of Elvis’s official look-alikes, an iconic photo op, a glitter bar, a tattoo bar, a 360-degree photo op…

All these activities allowed the 420 participants to share

a truly festive and colorful moment, just like the destination itself!

All of this took place at one of the most iconic venues in Vegas nightlife, with a breathtaking view of the Strip and the famous Bellagio fountains.