MINI FRANCE

WE LOVE GREEN ACTIVATION

Magic Garden crafted the synergy between the MINI brand and the We Love Green Festival, weaving a narrative of sustainability and eco-conscious innovation. At the 2022 edition, this partnership blossomed into a showcase of eco-responsibility. 

The experience featured immersive exhibition spaces for the MINI concept car, curated highlights, bespoke giveaways, and brand content, all amplified with the pool of influencers. 

KEY FIGURES & KPIs

  • 80K
    VISITORS
  • 950K
    OTS
  • 23.5K
    INTERACTIONS
  • Music
  • Sustainability
  • Festival
  • Public
  • Party

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