MINI PARTNERSHIP AT HANGAR Y

HOW DO THE MINI | HANGAR Y ART & TEST DRIVE WEEKENDS SUCCEED IN OFFERING AN EXPERIENCE THAT COMBINES CAR TEST DRIVES, ARTISTIC DISCOVERIES, CINEMA SESSIONS, AND CULTURAL ENCOUNTERS TO STRENGTHEN THE BOND BETWEEN THE BRAND AND ITS CUSTOMERS ?

The open-air cinema sessions continued until September 5 and 12, marking the end of this series of events.

They offered numerous prizes to win, including a weekend in a convertible, as well as the chance to watch the film directly from the car, accompanied by a platter and a glass of champagne.

The final weekend, on October 11 and 12 at Hangar Y, concluded the entire partnership.
Organized in collaboration with the Star’s Up festival, this weekend provided a rich and interactive experience: MINI offered test drives with a wide range of vehicles available, supported by hostesses and Product Geniuses to guide visitors. Families could enjoy an inflatable circuit and MINI-branded karts, a giant coloring activity, and numerous games.

MINI also made the Instant Win game available, giving visitors the chance to win many exclusive prizes.