MOTHER'S DAY ACTIVATION

HOW TO CREATE AN IMPACTFUL AND MEMORABLE BRAND EXPERIENCE FOR MOTHER'S DAY CENTERED AROUND THE CONCEPT OF “MOTHER ENERGY” IN ORDER TO DRIVE ENGAGEMENT, BOOST VISIBILITY AND DRIVE QUALIFIED CUSTOMERS TO SEPHORA STORES ?

Magic Garden imagined the Mother Energy Dance Studio: an immersive and vibrant experience, made possible through a partnership with Dancing with the Stars, designed to reveal and celebrate the unique energy that flows between a mother and her daughter.

To kick off the campaign, we planned an exclusive PR and influence event at a real rehearsal studio in Malakoff, which was transformed for the occasion into a Sephora showcase fully decorated in the brand’s colors.

Setup:

• Hosting 15 mother-daughter influencer duos divided into 3 groups.
• Organizing exclusive dance masterclasses led by iconic dancers from DWTS.
• Creating an immersive experience centered on the “Mother Energy” concept.
• Setting up Sephora Beauty Corners offering personalized advice and product recommendations.
• Setting up a custom juice bar themed to match the event’s colors.

To wrap up the event, a premium Sephora gift set was distributed to all participants.

Magic Garden extended the experience with a public event accessible  to Sephora Gold members held on May 23 2026, on the LouLou patio in the heart of the Tuileries Garden.

Designed as an experience that blended lifestyle, beauty, and conversation, the experience encouraged visitors to fully embrace the “Mother Energy” through an immersive journey that combined product discovery, social engagement, and moments of community.

On the agenda: free masterclasses available upon registration, Sephora Beauty Corners dedicated to beauty advice and discovery, a central bar designed as a gathering place for conversation, and an interactive Mantra Wall where attendees could reveal gifts and promotional offers.

An immersive photo booth complemented the setup, designed to encourage content creation and naturally boost the campaign’s visibility on social media.