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HOW CAN WE RE-ENCHANT THE VISITOR EXPERIENCE ON THE FIRST FLOOR OF THE EIFFEL TOWER THROUGH SEASONAL ACTIVATIONS ?

To boost foot traffic in the Eiffel Tower shops during the Easter period, Magic Garden offered a fun and creative Easter egg hunt for children and their parents.

The idea was to hide eggs in 11 iconic scenes depicting Paris and the legendary monument, encouraging children to visit the shops to announce the results of their search in exchange for chocolates and potentially purchase souvenirs.

An intergenerational experience blending art, heritage discovery, and entertainment brought the Eiffel Tower and its strategic first floor to life.

Magic Garden is partnering with the Eiffel Tower Operating Company for events on the first-floor terrace.

The first initiative was an immersive scenography for Valentine's Day. This provided a photo opportunity to boost the appeal and increase revenue for the food area.

The agency collaborated with Studio Marianne Guély, experts in floral design, to create an elegant, rose-themed décor in two key areas:

A photo booth designed as a romantic setting

The bar transformed into a refined and welcoming space.

Following two successful collaborations for Valentine's Day and Easter, a new collaboration is underway for the summer.

An immersive summer terrace 57 meters high.

Between botanical sculptures by Monsieur Plant and a spectacular photo booth, the experience offers visitors a refreshing, artistic, and bucolic escape in the heart of Paris!

Visitors were able to enjoy this verdant and bucolic terrace alone, with friends, or with family.

Eiffel in Love for all visitors!