SUMMER LEAP EXPERIENCE

HOW DO YOU CONCEIVE AN EVENT ACTIVATION THAT IS EXPERIENTIAL, AESTHETIC, AND ALIGNED WITH THE INNOVATIVE VALUES OF AN ELECTRIC CAR BRAND ?

As part of a successful first collaboration with Leapmotor, Magic Garden designed and orchestrated a summer influencer activation on the French Riviera.

Over three days, seven European talents tested the brand's new electric vehicles throughout the region.

In partnership with Léo Burnett, the agency designed a tailor-made experience combining discovery, relationship building with the talents, and brand promotion through engaging content.