UNIBAIL-RODAMCO-WESTFIELDWestfield x Lady Gaga
The request
On the occasion of the launch of Lady Gaga’s latest album, Unibail-Rodamco-Westfield is organizing an exclusive concert in 20 Westfield centers around the world. Hybrid event combining a streaming platform and the deployment of fan-zones simultaneously
The idea
Recreate a New York Jazz club atmosphere in 8 fan zones like Lady Gaga’s latest album “Love For Sale”.
The concept
Production, layout, logistics, scenography and technique at all 8 Westfield centers in France: Westfield Les 4 Temps located in the heart of La Défense, Westfield Forum des Halles in Paris, Westfield, Velizy2 in Vélizy-Villacoublay, Westfield Rosny 2 in Rosny-sous-Bois, Westfield Parly 2 in Le Chesnay-Rocquencourt, Westfield Euralille in Lille, Westfield Carré Sénart in Lieusaint, and Lyon Part-Dieu in Lyon.
Results
- – Welcoming more than 2500 people simultaneously.
- – National and international press coverage.
- – Promotion of Westfield centers as a place of life and entertainment.





