UNIBAIL-RODAMCO-WESTFIELDWestfield x Lady Gaga

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UNIBAIL-RODAMCO-WESTFIELDWestfield x Lady Gaga

The request

On the occasion of the launch of Lady Gaga’s latest album, Unibail-Rodamco-Westfield is organizing an exclusive concert in 20 Westfield centers around the world. Hybrid event combining a streaming platform and the deployment of fan-zones simultaneously

The idea

Recreate a New York Jazz club atmosphere in 8 fan zones like Lady Gaga’s latest album “Love For Sale”.

The concept

Production, layout, logistics, scenography and technique at all 8 Westfield centers in France: Westfield Les 4 Temps located in the heart of La Défense, Westfield Forum des Halles in Paris, Westfield, Velizy2 in Vélizy-Villacoublay, Westfield Rosny 2 in Rosny-sous-Bois, Westfield Parly 2 in Le Chesnay-Rocquencourt, Westfield Euralille in Lille, Westfield Carré Sénart in Lieusaint, and Lyon Part-Dieu in Lyon.

Results

  • – Welcoming more than 2500 people simultaneously.
  • – National and international press coverage.
  • – Promotion of Westfield centers as a place of life and entertainment.