FESTIVAL TOUQUETHER
Concept
& context
Magic Garden has joined up with Autisme Info Service to create the 1st ever cultural and inclusive festival celebrating solidarity, with the aspiration of bringing together artists, personalities, media and the public around an upbeat affirmation: “Feel the beat and help out alongside TOUQUETHER, the world's first festival dedicated to autism”.
Due to the ever-changing context created by COVID, we went ahead with the 1st edition in a preview format, spread over 2 days with a press conference, concert, film screening and debates.
A cross-generational line-up of internationally renowned artists, all stepped up to play (Videoclub, Keziah Jones, Charlie Winston, Malik Djoudi, Keren Ann and the autistic band Percujam) or show their support on the social media (16 celebrities, including Grand Corps Malade, Joey Starr, Imany, Camille Lellouche, François-Xavier Demaison, Nagui, Kimberose, Tété, Amany, Cauet and Vianney)
As executive producer, Magic Garden was involved in every aspect of the festival’s creation: designing the festival and its identity, global communication campaign, artist programming and management, partnerships and event production.é, Magic Garden est intervenu sur tout le processus du festival : conception du festival et de son identité, campagne de communication globale, programmation et gestion des artistes, partenariats et production de l’événement.
AS A CHARITY FESTIVAL, ALL THE PROCEEDS OF WHICH WERE DONATED TO ASSOCIATIONS
KEY FIGURES
& KPIs
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825k €MEDIA COVERAGE
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+90PUBLICATIONS
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1000FESTIVAL GOERS
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2AWARDS