 
                    EVENT & NARRATIVE AGENCY
A magical story that has been written for 30 years between a brother and a sister.
Curious, creative, and pioneering,
we draw inspiration from cultures
to imagine inspiring stories
and innovative experiences
that create a lasting cultural, social, and business impact.
Projects
IconicsBrand & partnership activationCorporate & MICE 
                    Iconics
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                                                                                          ON LOCATION - CLUBHOUSE 24 @PARIS2024On Location launched its cycle of collaboration with the Olympic Games during PARIS 2024. With Clubh...
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                                                                                          FESTIVAL TOUQUETHER 20232 years after a successful preview, the Touquether Festival, co-founded with and for the Autisme Inf...
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                                                                                          SAMARITAINE PARIS À POIL(S)The agency is lending its support to La Samaritaine in 2023. Chapter 1: "Paris à Poil(s)" with carte...
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                                                                                          GOOGLE VivatechThe aim of this stand is to show that Google is the most committed technological ally in the digital...
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                                                                                          SAMSUNG S7 LIFE CHANGER PARKTo showcase the Samsung Galaxy S7 and its VR ecosystem to millennials, we conjured a new world where...
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                                                                                          70TH ANNIVERSARY OF THE D-DAY LANDINGOn 6 June 2014, at Sword beach in Ouistreham, we designed and produced the International Ceremony fo...
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                                                                                          Campaign and launch event Octobre RoseEvery October, the world turns pink. But behind the color lies a vital message: one woman out of eig...
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                                                                                          LA SAMARITAINE GLOBAL “FRENCH TWIST”To stand out in a highly competitive market and reinforce the innovative and disruptive promise of '...
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                                                                                          OVH ECOEX ON STAGEMagic Garden reinvented the format of the OVH Cloud Summit, Ecosystem Experience, an annual and inte...
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                                                                                          HENDRICK'S THE GRAND GIN HOTELWelcome to The Grand Gin Hotel by Hendricks, open for 3 days: a launch evening for opinion leaders t...
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                                                                                          FESTIVAL TOUQUETHER 2021Magic Garden has joined up with Autisme Info Service to create the 1st ever cultural and inclusive f...
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                                                                                          CITY EDITIONS THE RETURN OF THE YOUNG PRINCEThe first total immersion book launch! We have reinterpreted the codes of literary promotion by offe...
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                                                                                          SOCIÉTÉ GÉNÉRALE RUGBY WORLD CUP 2007Magic Garden partnered with Société Générale from 2006 to 2008 to handle their overall external comm...
Brand & partnership activation
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                                                                                          HiPRO - DANONE 100M HiPROIn order to engage a qualified sports audience with a new message for the Paris 2024 Games, and in a...
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                                                                                          Danonino 1, 2, 3… GIANTThe first event activation for the Danone x Paris 2024 partnership offered a spectacular five-day sh...
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                                                                                          WARNER BROS WONKA POP UPA whimsical pop-up installation transformed the main atrium of La Samaritaine into a confectionery w...
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                                                                                          GOOGLE PIXEL 8 LAUNCH EVENTFor the launch of the Google Pixel 8 in France, we deployed the first physical Google Pixel experien...
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                                                                                          BMW AUTO TOUR 2023The agency designed an exhibition stand for the opening ceremony and VIP party at the Grand-Palais É...
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                                                                                          SNCF POOL AGENCYSince 2010, Magic Garden has been the creative force behind SNCF's most captivating events, solidify...
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                                                                                          SNCF ANGOULÊME INTERNATIONAL COMICS FESTIVALAs part of its dynamic partnership activation, Magic Garden has been bringing SNCF’s vision to life ...
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                                                                                          HENDRICK'S THE GRAND GIN HOTELWelcome to The Grand Gin Hotel by Hendricks, open for 3 days: a launch evening for opinion leaders t...
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                                                                                          BMW PASSION TOURWe designed and produced both editions of the Passion Tour for BMW in 2021 and 2022. The BMW Passion...
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                                                                                          GOOGLE DIGITAL WORKSHOPSFor 10 years now, Google's Digital Workshops have been offering free training accessible to all, thr...
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                                                                                          SEPHORA THE COLOR RUNFor the fourth edition of 'The Color Run,' Sephora took center stage as the presenting sponsor, part...
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                                                                                          TWITTER #TWITTEREXPOThe aim was to let visitors experience the defining moments of 2017 through the lens of tweets and t...
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                                                                                          SAN PELLEGRINO LA PIAZZA DELIZIOSATo celebrate the SanPellegrino Fruit range and bring the essence of 'Life is Deliziosa' to life, we ...
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                                                                                          LG SIGNATURE THE ART OF ESSENCEFor the launch of the LG Signature - The Art Of Essence line, a Pop-Up Art Gallery was elegantly cur...
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                                                                                          MICROSOFT XBOX PRESS RELEASE GEAR OF WAR IVIn 2016, to herald the much-anticipated sequel to the Gears of War 4 saga, Microsoft orchestrated a ...
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                                                                                          SOCIÉTÉ GÉNÉRALE BAC DANS LES BACSIn anticipation of the 2016 baccalauréat exams, the agency conceived a groundbreaking initiative : t...
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                                                                                          SAMSUNG S7 LIFE CHANGER PARKTo showcase the Samsung Galaxy S7 and its VR ecosystem to millennials, we conjured a new world where...
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                                                                                          RENAULT CAPTUR THE NIGHTTo launch its global 'Capture the Night' campaign, Renault enlisted Magic Garden to transform Marcel...
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                                                                                          SAN PELLEGRINO LA CUCINAAt the 68th Cannes International Film Festival, we unveiled an opulent gastronomic experience at the...
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                                                                                          LINDT OPENING OF THE PARIS OPÉRA BOUTIQUE WITH ROGER FEDERERTo inaugurate the largest Lindt boutique in the world at Paris Opéra, we highlighted the presence of...
Corporate & MICE
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                                                                                          50 years's La Roche-Posay celebrationHOW TO CELEBRATE 50 YEARS OF DERMATOLOGICAL EXPERTISE WITH DERMATOLOGISTS WORLDWIDE ? “La Vie en Ble...
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                                                                                          RESPONSIBLE AI SUMMITFirst edition of the Responsible AI Summit The agency worked with Google EMEA and Google France to d...
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                                                                                          GOOGLE ADS RE/THINK COMMERCEThe 2nd edition of Google's summit dedicated to AI aims to encourage advertisers, brands, and media ...
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                                                                                          GOOGLE OPENING OF THE NEW HUB DEDICATED TO AIInauguration of a Google hub dedicated to AI, bringing together more than 300 researchers and engine...
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                                                                                          UBISOFT MIDNIGHT CIRCUSThe Christmas party is a major event in Ubisoft's culture. It is the only festive event of the year ...
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                                                                                          OVH CLOUD SUMMIT 2023The OVHcloud Summit is THE annual OVHcloud event for exploring the latest innovations, interacting w...
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                                                                                          SIAE L'Avion des MétiersFor the 54th time, the legendary Paris Air Show took place at Le Bourget airport from June 19 to 25,...
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                                                                                          SNCF TER PAYS DE LA LOIRE MANAGERS' SEMINAR - 2nd CollaborationFollowing a successful first edition in Pornic, SNCF has once again entrusted Magic Garden with orch...
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                                                                                          GGVIE NEW YEAR'S WISHESFor GGVIE’s 2023 New Year’s Eve Greeting Ceremony at Paris La Défense Arena, Magic Garden came up wi...
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                                                                                          OVH ECOEX ON STAGEMagic Garden reinvented the format of the OVH Cloud Summit, Ecosystem Experience, an annual and inte...
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                                                                                          INPI INNOVATION AWARDSMagic Garden wins the listing for INPI’s external events for the 2 years to come. Created in 1991, t...
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                                                                                          CAPGEMINI KICK-OFF FUTURE FORWARDMagic Garden transformed Capgemini's annual kick-off meeting from a physical to a digital event. 260...
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                                                                                          MINI FRANCE LISBON CONVENTIONFor this convention aimed at dealers for the launch of the MINI Electric, Magic Garden partnered wit...
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                                                                                          INPI 70 YEARSIn 2021, INPI celebrated its 70th anniversary, an opportunity to bring together its collaborators an...
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                                                                                          MINI 60TH ANNIVERSARYMINI CAMP celebrated 60 years of MINI with a journey to the brand's roots in the UK, bringing togeth...
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                                                                                          BMW ACCELERATION CHALLENGESChallenge for the sales teams of BMW dealers in France in 2018 Magic Garden has designed a tailor-ma...
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                                                                                          BARREAU DE PARIS THE CHAIRMAN LAWYER'S BALLFor this annual ball, we created, for one evening, a grand journey through a mythical and eternal Pa...
We believe
                that bringing cultures to life for as many people as possible helps them to live together
About us
Who are we?
            Independent event communications agency, we design and produce corporate, public, and institutional events. Inspired by cultures, we craft bold, immersive, and responsible experiences, powered by a network of artists and experts. Our ambition: to generate lasting cultural, social, and business impact, in France and worldwide.