Unibail Rodamco Westfield
URW LADY GAGA, LOVE FOR SALE
Concept
& context
On the launch of Lady Gaga's latest album, the group Unibail-Rodamco-Westfield organised an exclusive concert. The show was broadcast live at 20 Westfield centres around the world. Magic Garden worked with URW for the scenographic and logistical production of the fan zones, in the 8 French Westfield centres simultaneously.
KEY FIGURES
& KPIs
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8Fans zone in France
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10Broadcasting countries
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20Westfield Centers
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2 500People simultaneously