FnacFestival Fnac Live

REQUEST

From 19 to 22 July 2012, organise a free festival in front the Paris Hotel de Ville starring 27 artists including Charlie Winston, Arthur H, Dominique A, Irma, Pony Pony Run Run, Revolver, La Grande Sophie and Tryo.

DEVICE

• Draw on Magic Garden’s expertise to organise the festival
• Manage the full artistic program including contracts and materials
• Rethink the creative conception of the festival
• Optimise the visibility of FNAC
• Find partners for furniture, food and decor

RESULTS

• 70 000 people
• Live concerts lasting 15h55
• Set up stage, artist rooms and VIP zone in 2 days
• 23 changes of scene (10 workers)
• 22 partners including Coca Cola, Starbucks, Côté Sushi, Aoste, Fat boy and Qubiq
• Manage different zones: 2 VIP zones (500 people/night), 8 artist rooms, 1 catering zone (960 meals served)
• New graphic identity