FnacFestival Fnac Live

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FnacFestival Fnac Live


From 19 to 22 July 2012, organise a free festival in front the Paris Hotel de Ville starring 27 artists including Charlie Winston, Arthur H, Dominique A, Irma, Pony Pony Run Run, Revolver, La Grande Sophie and Tryo.


• Draw on Magic Garden’s expertise to organise the festival
• Manage the full artistic program including contracts and materials
• Rethink the creative conception of the festival
• Optimise the visibility of FNAC
• Find partners for furniture, food and decor


• 70 000 people
• Live concerts lasting 15h55
• Set up stage, artist rooms and VIP zone in 2 days
• 23 changes of scene (10 workers)
• 22 partners including Coca Cola, Starbucks, Côté Sushi, Aoste, Fat boy and Qubiq
• Manage different zones: 2 VIP zones (500 people/night), 8 artist rooms, 1 catering zone (960 meals served)
• New graphic identity