La Roche-Posay

Celebration 50 ans

Concept
& context

HOW TO CELEBRATE 50 YEARS OF DERMATOLOGICAL EXPERTISE WITH DERMATOLOGISTS WORLDWIDE ?

“La Vie en Bleu”

An evening to celebrate half a century of commitment: an immersive journey into the history and DNA of La Roche-Posay, from its origins to the promise of the next 50 years.


The Musée des Arts décoratifs was transformed into a universe where blue became an experience — a bridge between past and future.


Through choreographed, musical, and digital performances, guests were invited to dream, to discover, and to imagine the future.

KEY FIGURES
& KPIs

  • 450
    guests
  • 30
    nationalities
  • Party
  • Anniversary
  • Scenography
  • Internal event