RE:THINK MARKETING WITH GOOGLE AI

Against a backdrop of rapid growth in AI in marketing, Google chose Magic Garden to organise its 1st summit dedicated to AI in order to reaffirm its leadership and encourage advertisers, brands and media agencies to adopt AI-powered Google Advertising to accelerate their business growth.

"re:think marketing" was a half-day gathering that Magic Garden designed, managed and produced in the legendary Centre Pompidou to a sell-out audience of nearly 700 participants.

Over the course of 2 keynotes and a breakout session dedicated to the finance sector, researchers, experts, brands and engineers put their heads together to investigate the reality of responsible and effective AI. Aurélie Jean, explorer Christian Clot, Cdiscount, Michelin and Googlers discussed the future of marketers in an ambitious and original "only Google can do" scenography.

A networking and connect area enabled participants to exchange ideas and test the latest Google technologies boosted by AI through 4 immersive booths and more than 10 demos.