GIFAS100 years of the French aerospace industry

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GIFAS100 years of the French aerospace industry


For the centenary, find a way to demonstrate the strategic, economic, and environmental importance of the aerospace industry to the general public and media.


On the Champs-Elysées, create an impactful, artistic gesture that offers a new perspective and displays the innovative, avant-garde nature of this industry. Put the past, present and future in perspective and encourage exchanges between the general public and professionals.


Magic Garden helped organise a spectacular artistic event on the Champs Elysées over 9 days. More than 100 aircraft and materials were exhibited based on 7 themes: civil aircraft, military aircraft, helicopters, space, jet engines and equipment.


Many international press mentions (TF1, France 2, France 3, CNN, BBC)
5 million visitors

RewardsEuropean Best Event Awards 2009
2nd Prize for Best Celebration

Trophées de l’Evénement 2009
Special Mention for Sustainable Development Commitment

Grand Prix des Stratégies de Communication 2008
Mention for Event Communication: public/cultural/street/sport