GIFAS100 years of the French aerospace industry

REQUEST

For the centenary, find a way to demonstrate the strategic, economic, and environmental importance of the aerospace industry to the general public and media.

IDEA

On the Champs-Elysées, create an impactful, artistic gesture that offers a new perspective and displays the innovative, avant-garde nature of this industry. Put the past, present and future in perspective and encourage exchanges between the general public and professionals.

DEVICE

Magic Garden helped organise a spectacular artistic event on the Champs Elysées over 9 days. More than 100 aircraft and materials were exhibited based on 7 themes: civil aircraft, military aircraft, helicopters, space, jet engines and equipment.

RESULTS

Many international press mentions (TF1, France 2, France 3, CNN, BBC)
5 million visitors