LG SignatureThe Art of Essence
REQUEST
Imagine a major event to announce the launch of the LG SIGNATURE, The Art of Essence line – TV OLED 4K, washing machine TWIN Wash™, Fridge Instaview Door in Door™ and Air Purifier – to the public, journalists and influencers.
IDEA
Design and create an ephemeral art gallery from 1-7 December 2016.
Gallery – LG SIGNATURE “The Art of Essence”: a tailored pop-up venue outside of the Centre Georges Pompidou, an emblematic district of design and contemporary art.
DEVICE
• Imagine and stage a 140m2 ephemeral gallery with 4 spaces
• Create immersive experiences for visitors to rediscover their senses in line with product promises: Seeing is Believing, Feeling is Believing, Tasting is Believing and Breathing is Believing
• Run an event and festive opening night on 30th November 2016 to maximise media impact
• Invite journalists, influencers and celebrities to preview the line including Catherine Deneuve, François Berléand, Christopher Thompson, Stanislas Merhar, Bruce Toussaint, Frédéric Taddei, Samuel Etienne and Sandrine Quétier, Alexandra Golovanoff, Fleur Pellerin, Axelle Laffont, Chantal Thomass and YouTuber Math Podcast
Subsequently privatise the LG SIGNATURE Gallery for sales events
